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Almost a crypt, where the ancient alchemy of transforming
must into fine wines is celebrated.
The sanctum sanctorum
in which the grapes are selected by master vintners,
who then heed the boiling of the fermentation in huge
oak casks.
The destination of the harvests of large estates,
where the grapes were delivered once upon a time on carts
drawn by horned oxen, whereas now they arrive for pressing
only a short time after they have been picked.
The winery
as it was, with the old oak casks lined up imperiously
along faintly-lit corridors.
The winery as it is today,
adjusted to the needs of an ever more demanding and selective
market, in which quality is an unforgoable constant,
a pre-requisite for a flawless, stable, homogeneous product.
This means state-of-the-art equipment, and access to
the most appropriate technologies. The new look, which
stands alongside the old rather than in its place, is
one of shiny steel, and electronically-controlled, automatic
processes.
Past and future living together in a dynamic,
efficient present capable of taking on the toughest competition
in the acquisition of new markets. |
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| The rural culture
of the last centuries developed around two fundamental
values: |
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| Possessing a
property meant liberating oneself from the fetters
of subjugation |
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the
winery